Yesterday, Leo Widrich, Co-founder of Buffer, announced the availability of Buffer support for LinkedIn. If you are not familiar with Buffer, the Buffer App allows you to easily schedule and automatically post to your Facebook, Twitter, and now to Linkedin social networks. Simply keep Buffer topped up and it will feed all your social networks throughout the day.
Here’s what Leo had to say about the addition of linkedIn to the Buffer family:
[quote]The 3rd largest Social Network, announced that over 150 million users are now on board using the platform. Hitting that milestone couldn’t be timed any better. Over here at Buffer, we are excited to let you know, that from today onward, you are able to Buffer your LinkedIn updates very easily. Our goal with Buffer is to help you be awesome on Social Media and being able to conveniently Buffer LinkedIn updates, was a vital step for us on the way.[/quote]
How to connect your LinkedIn account to Buffer
Adding your LinkedIn account is super easy. If you are inside your Buffer dashboard, you can simply click the “+add” sign next to any of your connected Social accounts.
From there, pick LinkedIn from the selection of social networks. It will conveniently connect you with your profile and you will also have the option to change it if you don’t have the right account connected.
Adding updates to LinkedIn
From then onwards, adding any new update works exactly like it does with Twitter and Facebook. Whenever you are reading an article, you can hit the Buffer button from one of our browser extensions.
It will bring up the Buffer box for you. Pick the right account and you are good to go to. Of course, it will allow you to choose the right picture and post it with link preview and thumbnail for you:
The way it will appear on LinkedIn is just like any other status update that you manually post.
In Leo’s article he brought up a good point. That using Twitter to feed your LinkedIn profile, LinkedIn does not count Twitter feeds as profile activity, it does not increase profile ranking. Since Buffer posts directly to LinkedIn this counts as a direct post and will help to increase profile ranking. If posting the same content to Twitter and to LinkedIn, you can now decide what is more appropriate for either LinkedIn or Twitter followers by re-titling the same post in the Buffer app to fit LinkedIn.
At the moment Buffer can only post to personal LinkedIn profiles, but Leo stated that they are working on posting to business pages and groups. Buffer currently offers a free basic plan that covers Facebook, Twitter, and of course LinkedIn. If you would like to give Buffer a try, you can visit Leo and the team at Bufferapp.com .
So what do you think of the addition of LinkedIn to Buffer, and will you now remove your Twitter feed from your LinkedIn account?
+Anderson Curry is publisher of Digital Life CEO and Managing Partner at ECS Media Interactive, an Internet marketing agency. Anderson has more than 20 years experience in the technology and marketing industries. He regularly writes and speaks on brand development, social media, technology, and the emergence of the new digital CEO.
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