Branding & Marketing

Facebook: What You May Not Do In a Brand’s Timeline Cover Photo.

With the launch of Timeline for Brands, businesses now have an even better way to show off their brand. Facebook does have a few rules as to what can and can’t be done with the cover photos.

Facebook brand page cover photos should be creative,and visually connect consumes to your business. Pictures of customers using your product, a favorite item off your menu, or something artistic can make a powerful statement.

On February 29th, 2012 Facebook changed its Guidelines For Brand Pages to be more in line with selling by engaging, adding value, and connecting with customers. With that in mind, here are what Facebook considers violations when it come to Brands Timeline cover photos.

  • Price or purchase information, such as “40% off” or “Download it at our website”
  • Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
  • References to user interface elements, such as Like or Share, or any other Facebook site features
  • Calls to action, such as “Get it now” or “Tell your friends”

All cover images are public, which means anyone visiting your Page will be able to see the image you choose. Covers must not be false, deceptive or misleading, and must not infringe on third parties’ intellectual property. You may not encourage or incentivize people to upload your cover image to their personal timelines.

This is a departure from what brand pages were allowed to do before the release of Timeline for Brands, and a violation  could have your page removed without notice. You might want to make a note that the pages for major brands are following requirements to the letter. Check out the Pages guidelines for more information.

So what do you think, drop me a note below on your thoughts.

About Anderson Curry

+Anderson Curry is publisher of Digital Life CEO and Managing Partner at ECS Media Interactive, an Internet marketing agency. Anderson has more than 20 years experience in the technology and marketing industries. He regularly writes and speaks on brand development, social media, technology, and the emergence of the new digital CEO.

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